Portfolio — Selected Work
Clean, strategic brand & website projects for vision-driven businesses.
At Hawa Builds Brands, I combine brand strategy, elegant design, and seamless execution to help founders and creatives build brands that reflect their vision — and perform in the real world. Below are selected projects that showcase my process, style, and results. More will be added soon.
Violet's Paradise
🍷 Project Title
VioletsParadise.com — Wine Brand & Digital Experience
🧠 Role
Brand Strategy • Visual Identity • Web Design & Development• Email Marketing Integration • E-Commerce Setup
💬 Challenge
Violet’s Paradise needed a cohesive digital launch that merged brand storytelling, product sales, and community connection. The goal was to create a polished online experience — from website to e-commerce to email campaigns — that reflected the elegance and mission behind the wines.
✨ What I Built
- Brand messaging framework that articulates the brand’s purpose: “Wine with a mission, land with a memory.”
- Visual identity refinement (color palette, typography, photo direction)
- Full website design + mobile-responsive e-commerce store
- Mailchimp email campaign setup and automation for product launch
- Connected sales funnel: website → email → store for streamlined conversions
- Coordinated imagery, product uploads, and launch timeline
🌿 Outcome
The launch achieved over $28,000 in pre-sales during the first week, driven by a seamless online shopping experience and a well-timed email campaign.
The brand now has an integrated digital ecosystem — where storytelling, commerce, and community engagement work together to drive growth.
🎯 Key Takeaways
- Emotional storytelling + visual elegance can transform a wine brand from product to experience
- Clear content hierarchy helps site visitors navigate narrative, wines, press, and mission
- Design cohesion — from imagery to typography — builds brand credibility in competitive luxury markets
- Combining storytelling with data-driven systems creates powerful brand momentum
- Email marketing + e-commerce synergy can turn audiences into customers overnight
Dr. Jada Carter, PsyD
🩺 Project Title
DrJadaCarter.com — Brand & Website Design
🧠 Role
Brand Strategy • Web Design & Development • Creative Project Management
💬 Challenge
Dr. Jada Carter needed a modern, professional online presence that reflects her warmth, credibility, and expertise. Her previous website did not fully capture the compassionate, holistic experience she offers her patients. The goal was to create a clean, inviting, and intuitive digital home that communicates trust and makes booking easy.
✨ What I Built
- Brand audit & message positioning Defined visual identity – color palette, typography, and photo direction
- Site wireframe & page structure (Home, About, Services, Contact)
- Full website design + development with mobile responsiveness
- Clear call-to-action buttons and easy appointment flow
- Coordination of copy, imagery, and launch schedule
🌿 Outcome
The new website now showcases Dr. Carter’s practice as professional, compassionate, and trustworthy. It allows new patients to quickly understand her services, connect emotionally through her story, and take action through simplified booking and contact forms. The final design balances medical professionalism with a sense of calm and approachability — perfectly aligned with her brand values.
🎯 Key Takeaways:
Clarity + simplicity build trust in professional-service brands. Visual tone and color psychology can immediately change how audiences feel about healthcare. Structured project management keeps creative work on time and stress-free.
✨ Let’s Build Something That Lasts
You’ve seen what I’ve created for other brands. Now, let’s bring your vision to life with strategy, design, and systems that work beautifully together. Every project I take on is rooted in clarity, collaboration, and care. I build brands that not only look beautiful but feel like home — to you, your audience, and your purpose.